Reimagining Energy Provider Apps
Guiding customers through the energy transition
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The energy sector is undergoing rapid transformation, with the role of energy providers constantly evolving. A major energy company in the Netherlands and Belgium sought our expertise to redesign their apps. The goal was to help customers become more energy-conscious and enable them to make informed decisions about energy-saving and sustainability.
The Challenge
Our task was to redefine the role of energy provider apps in a changing market, empowering customers to take control of their energy consumption, save money, and reduce their carbon footprint. The apps needed to provide relevant insights and practical guidance to support smarter, more sustainable energy choices.
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Vision
The app is one of the key touchpoints for consumers when interacting with their energy provider. Whether it's understanding consumption patterns or avoiding unexpected costs, customers need a straightforward way to manage their energy. Each of the company's two brands has a unique target audience and identity, requiring different flows, tones of voice, visual designs, and functionalities.
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Solution
We began by establishing an overarching vision for the app's role, grounded in trend analysis, customer feedback, and anticipated developments in the energy market. The core focus was on helping customers manage their consumption, save money, and reduce their carbon footprint through personalised insights and practical guidance.
While both brands shared a unified strategy, their app designs needed to reflect their individual identities. One brand offered a trusted, authoritative experience; the other embraced a bold, innovative approach.
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To bring this vision to life, we invested in concept sketches and prototypes, using copy and motion design to highlight the distinct character of each brand. This approach ensures that both apps not only embody their respective identities but also empower customers to make informed, sustainable energy decisions.
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My role
As Design Director at The Garage, I led the creative direction and product vision for both brands, facilitating the strategy process with stakeholders and translating a rapidly changing energy market into a concrete design direction and concept designs.
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