In-Store Screens for Smart Home Products
Discover the benefits of a smart home
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Smart home products have a problem in retail: they're hard to appreciate on a shelf. Brico, the Belgian DIY chain, wanted to change that, turning their smart home section from a display of boxes into an experience that genuinely helps customers understand what these products can do for them.
The Challenge
The core issue was relevance. Customers could see the products but struggled to imagine them in their own homes. Without understanding the benefits, the price point felt hard to justify. Brico needed an in-store experience that would close the gap between product and purchase, making smart home technology feel accessible rather than intimidating.
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Solution
The solution was an interactive in-store application that let customers explore smart home products in context. Using digital techniques including augmented reality, shoppers could see how products would work in a real home environment, understand the practical benefits, and build confidence in their choices.
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The experience was designed to be intuitive enough to use without assistance: a self-guided journey from curiosity to understanding.
Result
The app gave Brico a compelling in-store experience that positioned smart home products not as gadgets but as practical tools for everyday life. It boosted customer confidence and helped staff demonstrate products more effectively, creating a better experience for everyone on the shop floor.
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