My Work

A selection of projects where strategy, product thinking, and design come together. From early exploration to shipped digital products. Some were done as part of an agency team, others independently. All reflect my contribution as design lead or director.

Last Mile Solutions

Building more than a design team

Last Mile Solutions had one designer and a product that was growing fast. I built the team to six, set up the design system and ways of working, and helped move design from a support function to a seat at the table.

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Essent

Guiding customers through the energy transition

I helped Essent develop a vision on the future of energy apps. What role will they play in a rapidly changing environment?

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E.ON Drive

Helping E.ON Drive to electrify Europe

E.ON Drive sought to stand out in a crowded EV charging market. I helped them develop a product vision and playbook that unified the team and made the case for smart charging.

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Philips Hue

Discovering the role of light in everyday lives

Philips Hue had won over early adopters but mass market appeal was stalling. I joined the research team to understand how light fits into everyday life, and translated those insights into a redesigned app experience.

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AFC Ajax

Putting the fan at the centre of everything

Ajax is more than a football club. It is a media brand with a global fanbase. As Creative Lead, I helped develop the fan-first vision and design language that brought that to life across all their digital platforms.

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AkzoNobel

A design system built for storytelling

AkzoNobel had a compelling story to tell across a complex portfolio of brands. The challenge was building a design language and system that made telling that story consistently and at scale possible.

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Innogy (E.ON Home)

A healthy home is a smart home

The smart home market is complex and overwhelming. I helped E.ON Home cut through the noise by focusing on a single, human idea: a healthy home.

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Maxeda (Brico)

Discover the benefits of a smart home

Smart home products can feel intimidating in a DIY store. I designed an interactive in-store experience for Brico that helps customers understand and feel confident about smart technology.

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Innogy Smart Pole Factory

Smart graphics for intelligent street lights

Smart street lights can do more than illuminate. I designed a visual communication system for Innogy's Smart Pole pilot in Essen, making real-time public information clear, friendly, and unmistakably not advertising.

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Health Startup

A challenge to change your habits

A health startup needed a way to turn self-testing insights into lasting behaviour change. I designed an app that guides users towards healthier habits through gamification and personalised nudging.

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Vesting Finance

Building a more empathetic financial brand

Vesting Finance wanted to stand out in the debt management sector by being genuinely different: transparent, human, and approachable. I led the creative direction for their brand repositioning.

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